MEDIA

• About Sunshine Coast |
• Media FAQ |
• About Cathy Patterson-Sterling|
• Media Contact

Sunshine Coast Health Center is committed to reducing the impact of addiction in our communities. Partnering with various media outlets is one way to inform the general public.

 

 

 

 

 

TV COMMERCIALS
		7 second Global TV ad 2009
		TV Commercial 2009
RADIO INTERVIEWS
		Radio Interview with Shore 104 FM Part 1 - March 2010
		Radio Interview with Shore 104 FM Part 2 - March 2010
		Radio Interview with CKNW March 2009
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		Radio interview with CFAX-AM Feb 10 2009
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		Radio interview with CBC Feb 17 2009
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VIDEO
		Cathy Patterson-Sterling on Healthy Place - America's Mental Health Channel February 2010
		Cathy Patterson on Fanny Kiefer April 2009
		Cathy Patterson-Sterling on City TV March 2009
		Cathy Patterson-Sterling on Global TV March 2009
		Cathy Patterson-Sterling on Global TV December 2007 Quicktime movie (1.4 MB) RealPlayer movie
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PHOTOS
		Cathy with Christy Clark on CKNW March, 2009
		Cathy and Mark Forsythe at CBC Radio's ALMANAC.
		Cathy Patterson-Sterling as seen on CITY-TV Breakfast Television December 2007

PRESS CLIPPINGS

	Maclean’s Magazine, “Upscale Crack,” January 2007
	North Shore News, “Avoiding Code Red Situations, December 2007
	BC Business Magazine, “Desperate For A Fix,” August 2006

BOOKS PUBLISHED BY STAFF

	Rebuilding Relationships on Recovery, by Catherine Patterson- Sterling M.A. Whether you are a partner or a family member of people with addictions or you are in recovery yourself, Rebuilding Relationships In Recovery is the guide you need to start healing your relationships today. People in early recovery and their loved ones can follow a five stage rebuilding process whereby they work together to heal their relationships impacted by addiction.
	A Long Night’s Journey Into Day, by Geoff Thompson. A psychobiography of Eugene O’Neill’s recovery from alcoholism, the book delves into some of the realities of addiction and mental health.

ABOUT SUNSHINE COAST HEALTH CENTER

Sunshine Coast Health Center is the largest male-only private residential drug and alcohol treatment center in Canada. From our beginning in March of 2004, we have served men from coastto- coast including many from the United States and overseas.

The Sunshine Coast Health Center Difference

Sunshine Coast Health Center is one of only a handful of private residential treatment centers in Canada. Our approach to treatment is not typical of what you will find in government-funded treatment centers.

For example, clients need not wait to be "clean and sober" before being admitted because of our on-site medical detox staff with nurses, a physician, and psychiatrist. As most treatment centers have shortened their stay to 28 days or less, Sunshine Coast Health Center has a 42-day program. Another distinguishing feature is our 5-acre waterfront campus designed to enhance the treatment experience. Amenities include massage therapy, off-site recreation, a pool (coming Summer 2008) and a fully-equipped fitness center.

Treatment need not be a "one-size-fits-all" approach and our philosophy is that Canada needs quality treatment with more variety. We recognize that addiction is an "equal-opportunity" disease that affects all walks of society and we specialize in serving the high-functioning, mature male.

Serving the Community

Sunshine Coast Health Center is committed to reducing the impact of drugs and alcohol in our communities. If you represent a community group, school or employer concerned about substance abuse, our team of addiction specialists is available for group presentations. For more information contact us toll-free at 1-866-487-9010.

MEDIA FREQUENTLY ASKED QUESTIONS

Who should I call if I want to interview one of your staff for an addiction story?

Please contact Kimberly Plumley of Publicity Mavens at (250)390-9285, cell (250)781-9847 or e-mail kim@publicitymavens.com.

What is different about your clients?

Our clients are mature, successful men who happen to have an addiction to drugs or alcohol. Addiction is an equal-opportunity disease as demonstrated by our clientele of professionals, business owners and specialized trades people.

What are the preferred drugs of choice amongst your clientele?

Alcohol and cocaine (particularly crack cocaine) are, by far, the most common drugs of choice. Although crystal meth is getting a lot of media attention, less than five clients (out of a total of over 300) have been admitted for crystal meth addiction. Opiates such as heroin and Oxycontin rank a distant third followed by prescription drugs.

ABOUT CATHY PATTERSON-STERLING

Cathy Patterson-Sterling is the Director of Family Services for the Sunshine Coast Health Center. As Director, Cathy has introduced innovative workshops and intensive therapy programs to help men and their families impacted by drug and alcohol addiction.

Cathy is a respected speaker both nationally and internationally, and has lectured widely on addiction-related topics, ranging from the impact of addictions on families and substance abuse in the workplace to helping high functioning alcoholics. Cathy’s international credentials have also led to her training addictions professionals across the globe on her ‘systems-based addiction family therapy’ methods, including locations as varied as Alaska, Singapore and the world-renowned Betty Ford Center in California

Cathy Patterson-Sterling, a mother of two, is a Registered Clinical Counsellor with an MA in Counselling Psychology. She is also the author of Rebuilding Relationships In Recovery: A Guide to Healing Relationships Impacted by Addiction.

Cathy believes in helping people build on their strengths so that they can have positive and fulfilling lives. While supervising a team of professionals in the field, she has also worked with couples and families across the world to heal their relationships, empower themselves, and find the happiness she feels we all deserve.

MEDIA CONTACT

If you have any public relations or media questions, please contact: Publicity Mavens Kimberly Plumley Phone: (250)390-9285 Cell: (778) 838-0514 Email: kim@publicitymavens.com