What's New

MEDIA

PAGE CONTENTS
About Sunshine Coast
Media FAQ
About Cathy Patterson-Sterling
Media Contact

Sunshine Coast Health Center is committed to reducing the impact of addiction in our communities. Partnering with various media outlets is one way to inform the general public.

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TV COMMERCIALS

		15 second TV ad 2011, Version 1

		15 second TV ad 2011, Version 2

		15 second TV ad 2011, Version 3

		30 second TV ad 2011

		7 second Global TV ad 2009

		TV Commercial 2009

RADIO INTERVIEWS
		Radio Interview with Shore 104 FM Part 1 - March 2010
		Radio Interview with Shore 104 FM Part 2 - March 2010
		Radio Interview with CKNW March 2009
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		Radio interview with CFAX-AM Feb 10 2009
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		Radio interview with CBC Feb 17 2009
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VIDEO
		"Sex Addiction in the Family" Cathy Patterson-Sterling Interview Family Matters with Justice Harvey Brownstone Originally Aired November 4, 2011 on CHEK TV in BC and CHCH in Ontario

		Intervention Canada Virtual Tour of Sunshine Coast Health Center Interviews with Cathy Patterson-Sterling, Jacques du Toit

		Intervention Canada on Slice TV Episode 1 September, 2011

		Cathy Patterson-Sterling on Healthy Place - America's Mental Health Channel February 2010

		Cathy Patterson on Fanny Kiefer April 2009

		Cathy Patterson-Sterling on City TV March 2009

		Cathy Patterson-Sterling on Global TV March 2009

		Cathy Patterson-Sterling on Global TV December 2007 Quicktime movie (1.4 MB) RealPlayer movie
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PHOTOS
		Cathy with Christy Clark on CKNW March, 2009

		Cathy and Mark Forsythe at CBC Radio's ALMANAC.

		Cathy Patterson-Sterling as seen on CITY-TV Breakfast Television December 2007

PRESS CLIPPINGS

	Maclean's Magazine, "Upscale Crack," January 2007
	North Shore News, "Avoiding Code Red Situations, December 2007
	BC Business Magazine, "Desperate For A Fix," August 2006

BOOKS PUBLISHED BY STAFF

	Rebuilding Relationships on Recovery, by Catherine Patterson- Sterling M.A. Whether you are a partner or a family member of people with addictions or you are in recovery yourself, Rebuilding Relationships In Recovery is the guide you need to start healing your relationships today. People in early recovery and their loved ones can follow a five stage rebuilding process whereby they work together to heal their relationships impacted by addiction.
	A Long Night's Journey Into Day, by Geoff Thompson. A psychobiography of Eugene O'Neill's recovery from alcoholism, the book delves into some of the realities of addiction and mental health.

ABOUT SUNSHINE COAST HEALTH CENTER

Sunshine Coast Health Center is Canada’s leader in men’s residential addiction treatment. From our beginning in March of 2004, we have served men from coast-to- coast including many from the United States and overseas.

The Sunshine Coast Health Center Difference

Sunshine Coast Health Center is one of only a handful of private residential treatment centers in Canada. Our approach to treatment is not only distinct from government programs but also positions itself as a clear alternative to traditional 12-Step programs that dominate private treatment in Canada and the United States.

For example, unlike government residential programs, clients need not wait to be "clean and sober" before being admitted because of our on-site medical detox staff with nurses, a physician, and psychiatrist. Also, while most government residential stays are a maximum of 30 days, clients at Sunshine Coast Health Center have the option of 30, 42, 60 or 90 day stays. Another distinguishing feature is our 7.5-acre waterfront campus designed to enhance the treatment experience. Amenities include massage therapy, off-site recreation, an exercise pool and a fully-equipped fitness center.

Compared to other private addiction treatment centers, Sunshine Coast Health Center is one of the few non-traditional programs in North America that goes beyond the biological, disease concept of addiction. While the debate on what causes addiction continues, Sunshine Coast Health Center believes that embracing multiple perspectives (the psychological, the social, the spiritual, and the biological) with an approach to the client based upon unconditional, positive regard will eventually become the standard in private treatment.

Serving the Community

Sunshine Coast Health Center is committed to reducing the impact of drugs and alcohol in our communities. If you represent a community group, school or employer concerned about substance abuse, our team of addiction specialists is available for group presentations. For more information contact us toll-free at 1-866-487-9010.

MEDIA FREQUENTLY ASKED QUESTIONS

Who should I call if I want to interview one of your staff for an addiction story?

Please contact Kimberly Plumley of Publicity Mavens at (250)390-9285, cell (250)781-9847 or e-mail kim@publicitymavens.com.

What is different about your clients?

Our clients are mature, successful men who happen to have an addiction to drugs, alcohol or ‘process’ addictions such as gambling or pornography. While the media focuses on the extreme cases such as the Hollywood celebrity or the ‘skid row addict’, the reality of addiction is that addicts and alcoholics can just as likely be a neighbour or work colleague. In other words, successful, much-loved, contributing members of society just like you.

What are the preferred drugs of choice amongst your clientele?

Alcohol is the most common abused drug we see, followed by cocaine (particularly crack cocaine). Frequently, clients take both alcohol and cocaine. Opiates are the third most common class of drugs, with Oxycontin and other prescription painkillers growing in popularity. Interestingly, only a fraction of our clients since our opening in 2004 have presented with an addiction to crystal meth.

ABOUT CATHY PATTERSON-STERLING

Cathy Patterson-Sterling is the Director of Family Services for the Sunshine Coast Health Center. As Director, Cathy has introduced innovative workshops and intensive therapy programs to help men and their families impacted by drug and alcohol addiction.

Cathy is a respected speaker both nationally and internationally, and has lectured widely on addiction-related topics, ranging from the impact of addictions on families and substance abuse in the workplace to helping high functioning alcoholics. Cathy's international credentials have also led to her training addictions professionals across the globe on her 'systems-based addiction family therapy' methods, including locations as varied as Alaska, Singapore and the world-renowned Betty Ford Center in California

Cathy Patterson-Sterling, a mother of two, is a Registered Clinical Counsellor with an MA in Counselling Psychology. She is also the author of Rebuilding Relationships In Recovery: A Guide to Healing Relationships Impacted by Addiction.

Cathy believes in helping people build on their strengths so that they can have positive and fulfilling lives. While supervising a team of professionals in the field, she has also worked with couples and families across the world to heal their relationships, empower themselves, and find the happiness she feels we all deserve.

MEDIA CONTACT